buttter-coffeeBefore you start adding anything into your coffee, let’s first try to get something straight: a cup of black, unadulterated coffee made from quality coffee beans is amazing all by itself. In addition to tasting great, coffee can help improve mental and physical performance, so it’s no wonder that so many people around the world start the work day off with a cup of coffee in the morning.

I myself have been a regular coffee drinker since my college days and always prefer my coffee black. In fact, I find it hard to understand how people can truly appreciate coffee after adding so much stuff to it. It’s incredible how much sugar, cream and more sugar you see people adding to their coffee. My theory is that people who do this may not actually like coffee – it is the sugar-high they are after, with a little caffeine thrown in for good measure.

What Exactly Is Bulletproof Coffee?

“Bulletproof coffee” is a term originally coined by self-proclaimed biohacker, Dave Asprey, to refer to coffee made with his own brand of coffee beans, blended together with healthy fats. Of course, nowadays it seems the term “bulletproof coffee” is used more broadly to refer to any cup of coffee that is mixed with fats such as butter, coconut oil and MCT oil. The idea is that these fats, combined with caffeine, can give you a nice, sustainable energy boost while also making you feel full and satiated. If you are interested, there is a 10% off coupon for bulletproof products and accessories.

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Bulletproof coffee is certainly gaining in popularity in the U.S., particularly among athletes and CrossFitters. In a recent three-part series on nutrition in the NBA, CBS Sports even talks about how bulletproof coffee is the “pregame beverage of choice” for the Lakers. A quick Google Trends search for “bulletproof coffee” shows that the term started building steam towards the end of 2012 and has been on the uptrend ever since.